After being the first athlete to be elected 6 times best in the world by FIFA (men and women included), Marta received a sports sponsorship proposal extremely below compared to what men receive. Instead of fighting for sponsorship, she created her own brand and fought for something bigger.

On june 13th, in the Brazil-Australia match, Marta scored a goal that set her as the biggest World Cup goal-scorer. Right after the score, she pointed to the equality boots and to all players on the field. At that moment the #goequal movement was launched.

With the 2019 Women's World Cup approaching, almost nothing was said about women's football in Brazil.

To motivate the millions of brazilians to support our national team, we decided to tell the story of the greatest female soccer player of all time: Marta Vieira da Silva.

The story is inspired by a real letter written by Marta to herself in the past, which chronicles all the adversities she faces, from the little fields in the small town of Dois Riachos, until she conquered the stadiums around the world.

Carnival is the most important popular holiday in Brazil. But, for the 1st time in history, the traditional samba schools could not parade on the avenue. That's when Brahma, a brand that was born together with samba, made a decision: it wouldn't let Carnival end.

Thus, in partnership with Rede Globo and Liga das Escolas de Samba, we put together historical parades so that the public could choose the biggest parade of all times.

And so one of the greatest cultural traditions in Brazil was maintained.

Sertanejo is the most popular musical style in Brazil and Brahma has been the biggest sponsor of this musical style for decades.

To find “the next number one" of the sertanejo music, we created a reality show with the participation of some of the greatest artists in the country.

In each episode, the candidates dueled for a place in the grand final, live, where they performed for thousands of people and the champion took, besides the title, a contract with a record label.

The success was so great that we did a second season, changing the format to live, where the public was the one who chose the next great star of brazilian music.

The Rolling Stones returned to Brazil after 10 years to perform 4 shows and tickets sold out quickly.

To help those who really wanted to go to the show, GOL Linhas Aéreas, the band's official sponsor in Brazil, developed a game to reward fans with some tickets.

But only true fans of the band.

People accessed the site, checked their seats on the plane and confirmed their seats each time the timer ended, but to secure their place they needed to answer a question about the band's history, and the last ones who managed to stay seated in the seat won tickets for the show.

To communicate the partnership between GOL and KLM, we created Love.Trip, a real time game that used artificial intelligence to ship the people on a real trip through Europe. Everything by Facebook's chatbot.

Maybelline NY is one of the most popular makeup brands in the world. However, there is a group of women that can't use their products the way they would like: the visually impaired.

So Maybelline NY created Audio MakeUp - the 1st platform personal makeup course for the visually impaired.

19 audio lessons from experts with the basics of makeup, fully accessible website for desktop and mobile. Also available on iTunes and adaptable for different levels of visual impairment. 

Beer fans often think dark beer is stronger and fuller. But Brahma created Dark Lager, a soft, easy-to-drink beer.

To communicate the innovation, we invited people to a blind date so they could have the beer.

To remember the importance of donating blood, we changed the famous message "For Sale" to "Donate".

So we launched a collaborative campaign that encouraged people to donate something that doesn't catch their attention but is much more important.

To show how proud women are of their achievements, we tell real stories of women who transformed their passion for cooking into a business that changed their lives. These women can say #EuQueFiz

The first film is starred by chef Alexandra Gimaque, who left her job in the commercial area of a company to start selling her recipes on the street, and then started to produce and deliver homemade food at lunchboxes. The second one tells the story of the culinarist Luzia Duarte, who decided to teach other women everything she learned until she became a chef.

To announce that to buy through the Walmart site is cheaper, we create a campaign that plays with the visual identity of promotion prizes.

To launch the new BelVita, we call one of the most famous couples in Brazil to represent the most different breakfasts in the morning and show that everything gets better with BelVita in the most important meal of the day.