The Rolling Stones returned to Brazil after 10 years to perform 4 shows and tickets sold out quickly.
To help those who really wanted to go to the show, GOL Linhas Aéreas, the band's official sponsor in Brazil, developed a game to reward fans with some tickets.
But only true fans of the band.
People accessed the site, checked their seats on the plane and confirmed their seats each time the timer ended, but to secure their place they needed to answer a question about the band's history, and the last ones who managed to stay seated in the seat won tickets for the show.