Sertanejo is the most popular musical style in Brazil and Brahma has been the biggest sponsor of this musical style for decades.

To find “the next number one" of the sertanejo music, we created a reality show with the participation of some of the greatest artists in the country.

In each episode, the candidates dueled for a place in the grand final, live, where they performed for thousands of people and the champion took, besides the title, a contract with a record label.

The success was so great that we did a second season, changing the format to live, where the public was the one who chose the next great star of brazilian music.