Carnival is the most important popular holiday in Brazil. But, for the 1st time in history, the traditional samba schools could not parade on the avenue. That's when Brahma, a brand that was born together with samba, made a decision: it wouldn't let Carnival end.

Thus, in partnership with Rede Globo and Liga das Escolas de Samba, we put together historical parades so that the public could choose the biggest parade of all times.

And so one of the greatest cultural traditions in Brazil was maintained.